Shaila’s Weblog

Posts Tagged ‘advertising

The Deo Ad – Really Creative!

Posted by: shaila11 on: May 29, 2009

The Deo Ad – Really Creative! – “People Move Away When You Have Body Odour”. Life-size stickers of people were stuck on automatic sliding glass doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to [...]

Don’t mask it. Eliminate it.” Ad

Posted by: shaila11 on: May 28, 2009

I just came across this excellent ad produced by advertising Agency: Cerebro Y&R, Panama. This advert was published in february 2009. Here’s the great team that worked on this project: Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz Illustrators: Daniel Romanos, Ricardo BON Lopez [...]

Google’s 1st TVC -4- Chrome!

Posted by: shaila11 on: May 11, 2009

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome Google has launched its first television advertising campaign across a range of US networks. The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt [...]

Lucky Briton wins the “best job in the world”

Posted by: shaila11 on: May 6, 2009

British charity fundraiser Ben Southall won the “best job in the world” on Wednesday – caretaker of an Australia tropical island – after an innovative marketing campaign that highlighted the power of social media. Southall, 34, was picked from 16 final contestants in a highly publicised contest by Tourism Queensland which attracted 34,684 video entries [...]

Mobile Games: Consumers Don’t Pay to Play

Posted by: shaila11 on: August 28, 2008

DUBLIN, Ireland- Research and Markets (http://www.researchandmarkets.com/research/723772/mobile_games_cons) has announced the addition of eMarketer’s new report “Mobile Games: Consumers Don’t Pay to Play” to their offering. Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating [...]

TVC’s making no impact – Gambling Commission UK

Posted by: shaila11 on: August 20, 2008

Advertising is the life of almost every trade and is the key component in any business operation. When legislation was passed last September to allow companies to advertise their product on television the thought was that the online community would feel the effects. Study done by the Gambling Commission in the UK has found that [...]


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