Shaila’s Weblog

TVC’s making no impact – Gambling Commission UK

Posted on: August 20, 2008

Advertising is the life of almost every trade and is the key component in any business operation. When legislation was passed last September to allow companies to advertise their product on television the thought was that the online community would feel the effects.

Study done by the Gambling Commission in the UK has found that the advertising has had little, if no, impact for online gambling. The same amount of people are playing now as there was before the new laws.

The Commission claims that only 8.8 percent of people in the UK that were studied have participated in any form of online gambling. That figure is the same as it was in 2007, showing no change from the television ads.

The majority of people that were doing the online gambling were men between the ages of 18-44. There was an increase, however, from last year in the number of women who admitted to taking part in the online gaming.

Computers and hand held devices were the most popular among the gamblers, with 6.8 percent of the people admitting to using these devices while gambling. Mobile telephones were next with 2.3 percent using the phones to gamble online.

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