Shaila’s Weblog

PC Gaming Industry – Weedy Growth 07-08

Posted on: August 21, 2008

PC games are created by one or more game developers, often in conjunction with other specialists (such as game artists) and either published independently or through a third party publisher. They may then be distributed on physical media such as DVDs and CDs, as Internet-downloadable shareware, or through online delivery services such as Direct2Drive and Steam. PC games often require specialized hardware in the user’s computer in order to play, such as a specific generation of graphics processing unit or an Internet connection for online play, although these system requirements vary from game to game.


PC Gaming is often the subject of criticism, focusing largely on the influence of objectionable content and prolonged gameplay on minors. However, the market of PC games continues to grow at an unbelievable pace. Asia is dominating the consumption of online video games, responsible for nearly half of the worldwide revenues.

according to a new report from the PC Gaming Alliance, 2007 was a banner year for gaming revenues. Online PC gaming revenue led the way in 2007 with $4.8 billion, nearly double the worldwide retail sales numbers for PC games.

Digital distribution sales approached $2 billion, while advertising revenues from websites, portals, and in-game ads accounted for $800 million. Both are expected to grow substantially as major developers and publishers begin to adopt formal strategies to take advantage of new online opportunities.

The reason behind this weedy growth has been the rapid penetration of broadband-connected PCs in all markets around the world. Broadband-connected PCs are a key driver of growth for PC gaming worldwide.

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