Shaila’s Weblog

Gaming a big part of family life: study!

Posted on: August 28, 2008

Nine of 10 Canadian households now has a computer, and four of 10 have some sort of video game console, according to brand new statistics from the Entertainment Software Association of Canada.

The results will be published in an annual booklet scheduled for release next month.


The new stats show that seven of 10 Canadians aged 18 to 34 say they’ve played some video game in the past month. Of them, 34 per cent say they play video games every day, for an average of 7.1 hours per week.

It all goes to show that video games have become mainstream media to most Canadians.

“What we’re seeing is growth in markets you wouldn’t have seen five years ago,” says Nicole Helsberg, a spokesperson for ESAC. “For instance, Nintendo has been actively courting the non-traditional gamer, especially women. So what they’re doing is developing product specially aimed at women, which is why we’re seeing growth in all these areas.”

The Kyoto-based Nintendo has been dominating the Canadian market with its Wii, which just hit the one million units sold mark in July. Comparatively, Canadians have bought 870,000 Xbox 360s and 520,000 PlayStation 3s.

But Canadians don’t just play games, they create them as well.

The gaming industry employs 10,000 people across the country, and that number is growing by eight per cent each year.

They’re quite good at it too — consider that of the top 100 bestselling titles of 2007, 21 were made in Canada.

“The growth of the industry in Canada has to do with the talent we have here,” Helsberg says.

“A lot of it has to do with the way developers have spawned from bigger studios. You look at a market like Vancouver, EA Games sets up shop, people go to learn the trade, and they go off and form their own development trade.

“We have great ties to the educational system in Canada, which is teaching young people the skills to thrive in this industry. Which is why the video game industry is the fastest growing entertainment industry in Canada.” Read more… source: Canada.com

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