Shaila’s Weblog

Archive for May 6th, 2009

British charity fundraiser Ben Southall won the “best job in the world” on Wednesday – caretaker of an Australia tropical island – after an innovative marketing campaign that highlighted the power of social media.

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Southall, 34, was picked from 16 final contestants in a highly publicised contest by Tourism Queensland which attracted 34,684 video entries from almost 200 countries and surpassed all expectations in promoting tourism in the Australian state.

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The job description? Explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.

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Also, if you feel like it, feed the fish, collect the mail and clean the pool – and collect a wage of A$150,000 ($110,000)

While the job itself attracted global attention so did the campaign by the government body Tourism Queensland as it highlighted how companies can tap the power of online social media such as YouTube and Facebook, for marketing.

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“This is probably the first time that a campaign has achieved this sort of reach with so little advertising spend other than a few strategically place job ads around the world,” said Australian marketing analyst Tim Burrowes, editor of media and marketing website Mumbrella.

“This has all been about the power of people passing things on, largely through YouTube. The main lesson to be learned here is that if you have an original, exciting idea that gets people talking you don’t need so spend huge on advertising.”

The “Best Job in the World” campaign began in January with Tourism Queensland launching a tourism advertising campaign centered around the lure of “the best job in the world.”

Within days the campaign went viral as applicants from all over the world sent in 60-second video applications and news of the contest spread progressive on social networking sites such as Facebook and the video sharing site YouTube.

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For those who were excited to see women like Kathy Liebert and Sandra Naujoks succeeding in recent mixed field poker tournaments, mark your calendars because the best and brightest women in the game are going to be showcased in the upcoming Women’s World Open III organized by Matchroom Sport, will take place from May 24th-May 27th and will be filmed at Three Mills Studio in London, England.

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The format of the $3,000 buy-in tournament is essentially a double shootout. The 36 entrants will be divided into six six-handed tables and the winner of each table will advance to the final round. The six ladies who finished in second place during their opening heat will have a second chance to make the final table in a consolation heat. The winner of the consolation heat will advance to the seven-handed final table and vie for a piece of the $108,000 prize pool. The champion of the event will walk away with $50,000.

The event boasts an international field of female pros headlined by WSOPE Main Event winner Annette “Annette_15” Obrestad. This will be the Norweigan pro’s first appearance in the televised event. Others in the field include WSOP bracelet winner Jennifer Tilly, EPT Dortmund winner Naujoks, Maria Demetriou, Eliza Burnett, Jen Mason, Stefanie Bergener and the Women’s World Open II winner Soraya Homam of Germany.

Best Gambling Comedy Titles!

Mr. Lucky (1943) | All Through the Night (1941) | Du Shen / God of Gamblers (1989)

Mr. Lucky

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Plot: It tells the story of a romance between a shady gambler and a wealthy socialite in the early days of World War II.  Cary Grant plays gambler, Joe Adams, who takes on the identity of a dead gangster in order to avoid the draft. Adams plans to use a war relief charity to get his gambling operation up and running, until he falls in love with Lorraine Day and has a change of heart.

Cast:
Cary Grant    …     Joe Adams / Joe Bascopolous
Laraine Day    …     Dorothy Bryant
Charles Bickford    …     Hard Swede
Gladys Cooper    …     Captain Veronica Steadman
Alan Carney    …     Crunk
Henry Stephenson    …     Mr. Bryant
Paul Stewart    …     Zepp
Kay Johnson    …     Mrs. Mary Ostrander
Erford Gage    …     Henchman
Walter Kingsford    …     Commissioner Hargraves
Florence Bates    …     Mrs. Van Every

All Through the Night

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Plot:
Broadway gambler Gloves Donahue wants to find who killed the baker of his favorite cheesecake. He sees nightclub singer Leda Hamilton leaving the bakery. When her boss Marty’s partner Joe is murdered, Leda and her accompanist Pepi disappear. It turns out that beneath all the mystery is a gang of Nazi operatives planning to blow up a battleship in New York harbor

Cast:

Humphrey Bogart    …     Gloves Donahue
Conrad Veidt    …     Ebbing
Kaaren Verne    …     Leda Hamilton
Jane Darwell    …     Mrs. Donahue
Frank McHugh    …     Barney

Peter Lorre    …     Pepi
Judith Anderson    …     Madame
William Demarest    …     Sunshine
Jackie Gleason    …     Starchy (as Jackie C. Gleason)

Phil Silvers    …     Waiter
Wallace Ford    …     Spats Hunter (as Wally Ford)
Barton MacLane    …     Marty Callahan
Edward Brophy    …     Joe Denning
Martin Kosleck    …     Steindorff
Jean Ames    …     Annabelle

Du Shen AKA GOD OF GAMBLERS
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Plot:
Do San (the God of gamblers) is a legendary gambler helped by his supernatural abilities. He undertakes to help a friend pay a debt by beating his friend’s advisory at the card table. Despite being assigned a bodyguard Do San has a freak accident which leaves him with partial memory loss and at a mental stage of a child. The small time hustler Knife, his side-kick and his girl friend, being responsible for the accident takes care of the retarded Do San. After some time they discover that he has not lost all of his powers and takes him on a round at the local gambling halls. After being chased by both Knife’s loan-shark and enemies closer to the home of Do San, a final showdown at the card tables may take place.

Cast:
Yun-Fat Chow    …     Ko Chun / ‘The God of Gamblers’ (as Chow Yun Fat)
Andy Lau    …     Michael Chan / Little Knife / Dagger
Joey Wang    …     Jane
Fong Lung    …     Ko Yee (as Lung Fong)
Fui-On Shing    …     Kau
Charles Heung    …     Lung Wu / ‘Dragon’
Sharla Cheung    …     Janet (as Man Cheung)
Man Tat Ng    …     Brother Shing
Hon Lam Bau    …     Chan Kam-Shing
Michael Chow Man-Kin    …     Casino Manager


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