Shaila’s Weblog

Lack of team co-ordination and you got google’s grey bar!

Posted on: May 27, 2009

Having a good website program manager is one of the secret formulas of getting a good working website. Please note that here I am talking about really big websites. so… we were discussing the program manager for a good working website…And you probably don’t have one on your website team, because most web teams don’t.

I am citing one very blatant example of lack of co-ordination between design and development teams of a website project which resulted into site getting the google’s famous grey bar in google tool bar. You might be thinking of how lack of co-ordination between project teams can cause a website to get grey bar… so here is the case…

The design team worked on specifications provided by marketing team and designed a corporate website, simultaneously, the development team also worked on functional specifications and developed the website… they synced the versions and launched the website. The issue was noticed after google’s page rank refresh when a few pages of the website got grey bar… ( Though it could have been detected much earlier, if they would have looked upon the webmaster account of google where it shows the indexation stats, referrers, redirect issues etc)

so when I got a chance to look upon the site, I came to know that in the entire website all the links are showing 301 redirects… when I went indepth then came to know that while linking the website the designers linked relative pages rather than linking final destination urls of the intended pages. The developers after doing canonicalization through .htaccess didn’t botherd to co-ordinate with designers on link issue.

Ideally the scenario should be like this:

release

Google might be thinking of what a fool these people are… on one side they are applying .htaccess redirecting the page to directory and on the otherhand while linking the pages they are giving the page link instead of final destination link. Nevertheless, teams got to know about this and they corrected all the anomalies. In the next page rank refresh, all the pages get page rank and their grey status is resolved.

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