Shaila’s Weblog

Archive for May 29th, 2009

The Deo Ad – Really Creative! – “People Move Away When You Have Body Odour”.

deoadvert

Life-size stickers of people were stuck on automatic sliding glass doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

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In a country where ghosts are traditionally believed to hide in the loo, a Japanese company is advertising a new literary experience – a horror story printed on toilet paper.

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Each roll carries several copies of a new nine-chapter novella written by Koji Suzuki, the Japanese author of the horror story `Ring,` which has been made into movies in both Japan and Hollywood.

suzuki-ring

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`Drop,` set in a public restroom, takes up about three feet (90 centimeters) of a roll and can be read in just a few minutes, according to the manufacturer, Hayashi Paper.

The company promotes the toilet paper, which will sell for 210 yen ($2.20) a roll, as “a horror experience in the toilet.”

Toilets in Japan were traditionally tucked away in a dark corner of the house due to religious beliefs. Parents would tease children that a hairy hand might pull them down into the dark pool below.


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