Shaila’s Weblog

Archive for the ‘media’ Category

The Deo Ad – Really Creative! – “People Move Away When You Have Body Odour”.

deoadvert

Life-size stickers of people were stuck on automatic sliding glass doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

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I just came across this excellent ad produced by advertising Agency: Cerebro Y&R, Panama.

garlic

onion_2-412x247

fish

This advert was published in february 2009. Here’s the great team that worked on this project:

Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk

I am talking about the blog search industry. This industry continues to battle a number of unresolved issues that need to be address. The Google Blog Search, launched in 2005, has failed to gain authoritative market share.

Unlike most competitors to Google, Technorati still seems to have a legitimate shot at beating Google in its niche. And though some traffic analysis sites have reported that Google Blog Search is edging out Technorati in terms of search traffic, they also note that more than half of that traffic stems from links on Google News.

Media Evangelist Simon Owens has written a good piece about Google and Technorati’s blog search. Going through his article, you can feel that there’s likely a room for somebody new.


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