Shaila’s Weblog

Posts Tagged ‘advertising

The Deo Ad – Really Creative! – “People Move Away When You Have Body Odour”.

deoadvert

Life-size stickers of people were stuck on automatic sliding glass doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

I just came across this excellent ad produced by advertising Agency: Cerebro Y&R, Panama.

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This advert was published in february 2009. Here’s the great team that worked on this project:

Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

British charity fundraiser Ben Southall won the “best job in the world” on Wednesday – caretaker of an Australia tropical island – after an innovative marketing campaign that highlighted the power of social media.

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Southall, 34, was picked from 16 final contestants in a highly publicised contest by Tourism Queensland which attracted 34,684 video entries from almost 200 countries and surpassed all expectations in promoting tourism in the Australian state.

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The job description? Explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.

best-job

Also, if you feel like it, feed the fish, collect the mail and clean the pool – and collect a wage of A$150,000 ($110,000)

While the job itself attracted global attention so did the campaign by the government body Tourism Queensland as it highlighted how companies can tap the power of online social media such as YouTube and Facebook, for marketing.

ben-southhall1

“This is probably the first time that a campaign has achieved this sort of reach with so little advertising spend other than a few strategically place job ads around the world,” said Australian marketing analyst Tim Burrowes, editor of media and marketing website Mumbrella.

“This has all been about the power of people passing things on, largely through YouTube. The main lesson to be learned here is that if you have an original, exciting idea that gets people talking you don’t need so spend huge on advertising.”

The “Best Job in the World” campaign began in January with Tourism Queensland launching a tourism advertising campaign centered around the lure of “the best job in the world.”

Within days the campaign went viral as applicants from all over the world sent in 60-second video applications and news of the contest spread progressive on social networking sites such as Facebook and the video sharing site YouTube.

DUBLIN, Ireland- Research and Markets (http://www.researchandmarkets.com/research/723772/mobile_games_cons) has announced the addition of eMarketer’s new report “Mobile Games: Consumers Don’t Pay to Play” to their offering.

Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating into sales.

The Mobile Games report analyzes the trends behind why consumers are so excited about playing and so hesitant about paying.

Consumers like mobile gaming. Research shows they spend several minutes a session with a mobile game, and frequently re-visit to play some more. Moreover, consumers consistently report gaming is one of their favorite mobile activities. But, so far, marketers are unsure of mobile gaming’s potential as an advertising platform.

However, in developing markets, mobile phones are already the de facto gaming platform, and millions more consumers will start experiencing mobile games with the introduction of new, improved handsets. Marketers would do well to keep an eye on mobile gaming for these reasons alone.

Mobile Gamers and Mobile Game Spending Worldwide, 2007-2012 (millions)

Key questions the “Mobile Games” report answers:

– How big will mobile games grow worldwide by 2012?

– How great will the opportunity for ad-supported mobile gaming become?

– What are some of the drivers for mobile games?

– What roadblocks are slowing growth in the category?

– How does the US market compare to other worldwide markets?

– How do mobile phone and PDA games compare?

– What is the difference between preloaded and sideloaded games?

– And many others

The Mobile Games report aggregates the latest data from worldwide marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Source:-(BUSINESS WIRE)

Advertising is the life of almost every trade and is the key component in any business operation. When legislation was passed last September to allow companies to advertise their product on television the thought was that the online community would feel the effects.

Study done by the Gambling Commission in the UK has found that the advertising has had little, if no, impact for online gambling. The same amount of people are playing now as there was before the new laws.

The Commission claims that only 8.8 percent of people in the UK that were studied have participated in any form of online gambling. That figure is the same as it was in 2007, showing no change from the television ads.

The majority of people that were doing the online gambling were men between the ages of 18-44. There was an increase, however, from last year in the number of women who admitted to taking part in the online gaming.

Computers and hand held devices were the most popular among the gamblers, with 6.8 percent of the people admitting to using these devices while gambling. Mobile telephones were next with 2.3 percent using the phones to gamble online.


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