Shaila’s Weblog

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Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

Internationally acclaimed filmmaker Shekhar Kapur has criticised the British tabloid that conducted a sting on Slumdog Millionaire child star Rubina Ali’s father Rafiq Qureshi.

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Kapur, who directed a soft drinks advertisement with the nine-year-old and Hollywood actress Nicole Kidman recently in Udaipur in Rajasthan, has slammed the media organisation for the report and suggested that the “British tabloid needs to be condemned for the sting operation”.

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“I just worked with Rubina, the little girl from Slumdog Millionaire and what a joy she was to work with… I had been reading about what was going on with her father’s alleged attempts to ‘sell’ her. I was aghast though at the sting operation done by that British tabloid, which, instead of being condemned worldwide, is being heralded as a great piece of journalism,” Kapur posted on his blog on Tuesday.

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“…What was the tabloid trying to do? Trying to push a father to name a price for his daughter’s adoption?…How dare they judge and manipulate other people and their moral predicaments from their comfortable colonial point of view. I would rather have them arrested for obscene suggestions and offers than the father for coming to the negotiating table,” he added.

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The online edition of the tabloid newsoftheworld.co.uk had reported that in a bid to escape slum life, Qureshi put Rubina up for adoption, demanding £200,000 from the organisation’s undercover reporters posing as a wealthy family from Dubai.

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Tabloid newsoftheworld.co.uk Rubina Ali Cover Story

China is staging a military parade to celebrate its navy’s 60th anniversary – and show the world its latest warships.

A least one of the country’s nuclear-powered submarines is on display at the naval parade, being held in the port city of Qingdao.


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Twenty-one foreign naval vessels from 14 countries are also taking part, including the US, France and Russia.

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Military analysts say the event will allow the rest of the world to see how China has developed its naval forces.

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The military parade to mark the 60th anniversary of China’s navy is not just a chance for the Chinese to celebrate.

It is also a reminder that China is now an important naval power – and will become more important in the future.

Its military leaders openly admit that they want to build bigger, better warships for missions far away from the country’s coastal waters.

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There is no doubt that China has been building up its navy to cope with new threats and a changing political landscape.

China used to focus its military spending on its land forces, to counter potential problems from Russia, India and Vietnam.

As those land-based threats have receded, new areas of possible conflict have emerged at sea.


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A helicopter of the Chinese naval fleet attends a landing exercise at night on Dec. 28, 2008, while the Chinese naval fleet heads for the Gulf of Aden. The Chinese naval fleet including two destroyers and a supply ship set off on Dec. 26 for waters off Somalia for an escort mission against piracy.

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Sanya Submarine Base, Hainan Island, China


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The mission of the Chinese armed forces is not only to be prepared to fight wars, but also to deter or prevent their outbreak.


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