Shaila’s Weblog

Posts Tagged ‘brands

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

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1 . Nokia 888 Communicator
Nokia definitely has the most interesting concept phones. Nokia 888 Communicator is a striking futuristic concept phone. The phone, which uses liquid batteries, speech recognition, flexible touchscreen and touch-sensitive body cover,is designed by Tamer Nakisci and won the Nokia Design Award

2 . Nokia Aeon
Nokia Aeon was presented by Nokia on their website in the Research & Development section. What is so great about this phone is that it looks like it will actually go into production next February. Of course, its just a rumor, but still, makes us hope to actually see it someday in the GSM shop. All we know about it for now is that its a touchscreen phone and it looks fantastic.

3 . Sky “Sleak n Slim”
“Sleek & Slim” from SKY is another concept based on touchscreen technology. The phone has a discretely glowing touchpad, hideaway keys and generally utterly-fashionable minimalist design.

4 . Benq-Siemes “Snaked”
Benq designers thought of women too and presented Snaked. This is a “reptile” looking phone, creepy somehow, but still is very cool. The Snaked is a fashion phone for sport loving women, because it also has body monitoring sensors to help the ladies keep those fine shapes.

5 . What You See is What You Get Concept
One thing is for sure about this concept phone they could’ve named it shorter. Designed by Pei-Hua Hang, the phone’s name comes from the fact that this concept no longer uses an LCD as viewfinder for the digital camera, instead it uses a transparent frame. And of course, interaction is made through a touchscreen

6 . Benq-Siemens “The Blackbox”
Black Box designed by Benq-Siemens uses a touch screen as its keypad and, depending on the functions you are using, the touch screen changes the control layout immediately.

7 . NEC Tag
Somehow similar to the Snaked concept, the NEC Tag is a flexible phone concept that can be , for example, hung from a belt or wrapped around the user’s arm. Interesting is that the phone has shape-memorizing material and sensors that allows the phone to change its shape according to the mode.

8 . TripleWatch
Though the idea of a cellphone watch is not so new, the TripleWatch designed by Manon Maneenawa has an interesting triple flip technique that allows the user to transform the watch into a normal cellphone. When used as a wrist watch, the phone has a speaker button that allows the user to answer the phone and hang up while driving.

9. Asus Aroa


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