Shaila’s Weblog

Posts Tagged ‘Business Stories

Welcome to The Hotelicopter.

Experience the adrenaline rush of taking off and flying high in the largest helicopter ever produced.
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If you have interest, there are three fly tours.

Inaugural Summer Tour – 14 days (Friday, June 26th, 2009 – Friday, July 10th, 2009)

California Tour – 14 days (Friday, July 17th, 2009 to Friday, July 24rd, 2009)

Bay/Jamaica, European Tour – 16 days (Friday, July 31st, 2009 to Sunday, August 16th, 2009)

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Dimensions Length: 42 m (137 ft)
Height: 28m (91 ft)
Maximum Takeoff Weight: 105850 kg (232,870 lb)
Maximum speed: 255 km/h (137 kt) (158 miles/h)
Cruising speed: 237 km/h (127 kt) (147 miles/h)
Original Mi Range: 515 km (320 mi)
Our augmented Mi Range – 1,296 km (700 mi)

The Hotelicopter features 18 luxuriously-appointed rooms for adrenaline junkies seeking a truly unique and memorable travel experience.
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Each soundproofed room is equipped with a queen-sized bed, fine linens, a mini-bar, coffee machine, wireless internet access, and all the luxurious appointments you’d expect from a flying five star hotel. Room service is available one hour after liftoff and prior to landing.

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The Hotelicopter’s excellent crew and staff make your security and safety their number one priority. Our vehicle meets or exceeds all safety, operating, and maintenance requirements outlined by the FAA in the CFR (Code of Federal Regulations) relating to transport category rotorcraft.

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The Hotelicopter is due to fly its maiden journey this summer.

Here is the Video

This is the best internet prank that I have ever seen…. Enjoy!

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

Adolf Hitler is seen as a management guru by business students who are lapping up the Nazi dictator’s autobiography ‘Mein Kampf’ for inspiration, a news report revealed.

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The Nazi leader’s autobiography is flying off the shelves at Indian book stores as some students regard the former dictator as a business strategy role model, the Daily Telegraph reported.

Booksellers told the British daily that while it is looked upon in most countries as a ‘Nazi Bible’, in India it is considered a management guide in the mould of Spencer Johnson’s “Who Moved My Cheese”.

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Sales of the book over the last six months topped 10,000 in the Indian capital alone, according to leading stores, who said it appeared to be becoming more popular with every year, the report said.

According to some book sellers, the surge in sales was from students who see it as a self-improvement and management strategy guide for aspiring business leaders, and who were happy to cite it as an inspiration.

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“Students are increasingly coming in asking for it and we’re happy to sell it to them,” said Sohin Lakhani, owner of Mumbai-based Embassy books who reprints Mein Kampf every quarter and shrugs off any moral issues in publishing the book.

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“They see it as a kind of success story where one man can have a vision, work out a plan on how to implement it and then successfully complete it,” Lakhani was quoted as saying in the report.

British charity fundraiser Ben Southall won the “best job in the world” on Wednesday – caretaker of an Australia tropical island – after an innovative marketing campaign that highlighted the power of social media.

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Southall, 34, was picked from 16 final contestants in a highly publicised contest by Tourism Queensland which attracted 34,684 video entries from almost 200 countries and surpassed all expectations in promoting tourism in the Australian state.

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The job description? Explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.

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Also, if you feel like it, feed the fish, collect the mail and clean the pool – and collect a wage of A$150,000 ($110,000)

While the job itself attracted global attention so did the campaign by the government body Tourism Queensland as it highlighted how companies can tap the power of online social media such as YouTube and Facebook, for marketing.

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“This is probably the first time that a campaign has achieved this sort of reach with so little advertising spend other than a few strategically place job ads around the world,” said Australian marketing analyst Tim Burrowes, editor of media and marketing website Mumbrella.

“This has all been about the power of people passing things on, largely through YouTube. The main lesson to be learned here is that if you have an original, exciting idea that gets people talking you don’t need so spend huge on advertising.”

The “Best Job in the World” campaign began in January with Tourism Queensland launching a tourism advertising campaign centered around the lure of “the best job in the world.”

Within days the campaign went viral as applicants from all over the world sent in 60-second video applications and news of the contest spread progressive on social networking sites such as Facebook and the video sharing site YouTube.


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