Shaila’s Weblog

Posts Tagged ‘business

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

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Me and My Boss

boss-employee

When I take a long time to finish,

I am slow,

When my boss takes a long time,

he is thorough

AngerWhen I don’t do it,

I am lazy,

When my boss does not do it,

he is busy,

bossy-woman

When I do something without being told,

I am trying to

be smart,

When my boss does the same,

he takes the initiative,

When I please my boss,

I am apple polishing,

When my boss pleases his boss,

he is cooperating,

When I make a mistake,

I’ am an idiot.

When my boss makes a mistake,

he’s only human.

When I am out of the office,

I am wondering around.

When my boss is out of the office,

he’s on business.

boss-toons

When I am on a day off sick,

I am always sick.

When my boss is a day off sick,

he must be very ill.

When I apply for leave,

I must be going for an

interview

When my boss applies for leave,

it’s because he’s

overworked

When I do good,

my boss never remembers,

When I do wrong,

he never forgets

Adolf Hitler is seen as a management guru by business students who are lapping up the Nazi dictator’s autobiography ‘Mein Kampf’ for inspiration, a news report revealed.

adolf_hitler

The Nazi leader’s autobiography is flying off the shelves at Indian book stores as some students regard the former dictator as a business strategy role model, the Daily Telegraph reported.

Booksellers told the British daily that while it is looked upon in most countries as a ‘Nazi Bible’, in India it is considered a management guide in the mould of Spencer Johnson’s “Who Moved My Cheese”.

amein-kampf
Sales of the book over the last six months topped 10,000 in the Indian capital alone, according to leading stores, who said it appeared to be becoming more popular with every year, the report said.

According to some book sellers, the surge in sales was from students who see it as a self-improvement and management strategy guide for aspiring business leaders, and who were happy to cite it as an inspiration.

adolfhitler
“Students are increasingly coming in asking for it and we’re happy to sell it to them,” said Sohin Lakhani, owner of Mumbai-based Embassy books who reprints Mein Kampf every quarter and shrugs off any moral issues in publishing the book.

adolf-hitler

“They see it as a kind of success story where one man can have a vision, work out a plan on how to implement it and then successfully complete it,” Lakhani was quoted as saying in the report.

British charity fundraiser Ben Southall won the “best job in the world” on Wednesday – caretaker of an Australia tropical island – after an innovative marketing campaign that highlighted the power of social media.

ben-southh1
Southall, 34, was picked from 16 final contestants in a highly publicised contest by Tourism Queensland which attracted 34,684 video entries from almost 200 countries and surpassed all expectations in promoting tourism in the Australian state.

ben-southhall

The job description? Explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.

best-job

Also, if you feel like it, feed the fish, collect the mail and clean the pool – and collect a wage of A$150,000 ($110,000)

While the job itself attracted global attention so did the campaign by the government body Tourism Queensland as it highlighted how companies can tap the power of online social media such as YouTube and Facebook, for marketing.

ben-southhall1

“This is probably the first time that a campaign has achieved this sort of reach with so little advertising spend other than a few strategically place job ads around the world,” said Australian marketing analyst Tim Burrowes, editor of media and marketing website Mumbrella.

“This has all been about the power of people passing things on, largely through YouTube. The main lesson to be learned here is that if you have an original, exciting idea that gets people talking you don’t need so spend huge on advertising.”

The “Best Job in the World” campaign began in January with Tourism Queensland launching a tourism advertising campaign centered around the lure of “the best job in the world.”

Within days the campaign went viral as applicants from all over the world sent in 60-second video applications and news of the contest spread progressive on social networking sites such as Facebook and the video sharing site YouTube.

Large-scale U.S. layoffs rose again in March & early April 09, according to Labor Department data on Thursday, as the economy struggles with what many expect will be the country’s worst post-World War II recession. With the number of people filing for unemployment in March surpassing that from the prior month, and the total number of people doing so the highest on record.

layoff

About 640,000 people filed for unemployment for the first time in March, up from about 613,000 in February. Meanwhile, some 6.14 million people are on the jobless benefits rolls, setting a record for the 12th straight week.

ast month witnessed 2,933 more mass layoffs, defined as affecting 50 or more workers, than February. This brought the total number of people who lost their jobs in this manner to 299,388, the highest on a record that dates back to 1995.

The U.S. job market has been under severe strain as a crisis first evident in housing spread to the rest of the economy, severely curtailing corporate profits and consumer spending.

Ongoing pain was evident across sectors, with the Labor Department also reporting another record for blanket layoffs within manufacturing.

Mass layoffs now total 31,414 since the start of the recession in December 2007, resulting in the loss of more than 3.2 million jobs. The monthly mass layoff numbers are compiled from establishments with at least 50 initial claims for unemployment insurance filed against them during a five-week period.

Over the past year, the deterioration in initial claims, continuing claims, and the insured jobless rate has been just as bad as they were during the 1981-1982 recession, which has been the most severe in the post-World War II period,” said Steven Wood, chief economist at Insight Economics.

The United States has lost 5.1 million jobs since the start of 2008. Earlier this month, the Labor Department reported that the nation’s unemployment rate is 8.5 percent, the highest in a quarter-century.

For those in Jobs

layff

Over the past year, though, the new term is ‘downsizing’ — shrinking the employee base so that employee costs match slower business growth. This fiscal, as the recession in the markets start biting, their tolerance for non-performers is down to zero.So those in jobs are not having any margin of doing any honest mistake.


Nine of 10 Canadian households now has a computer, and four of 10 have some sort of video game console, according to brand new statistics from the Entertainment Software Association of Canada.

The results will be published in an annual booklet scheduled for release next month.


The new stats show that seven of 10 Canadians aged 18 to 34 say they’ve played some video game in the past month. Of them, 34 per cent say they play video games every day, for an average of 7.1 hours per week.

It all goes to show that video games have become mainstream media to most Canadians.

“What we’re seeing is growth in markets you wouldn’t have seen five years ago,” says Nicole Helsberg, a spokesperson for ESAC. “For instance, Nintendo has been actively courting the non-traditional gamer, especially women. So what they’re doing is developing product specially aimed at women, which is why we’re seeing growth in all these areas.”

The Kyoto-based Nintendo has been dominating the Canadian market with its Wii, which just hit the one million units sold mark in July. Comparatively, Canadians have bought 870,000 Xbox 360s and 520,000 PlayStation 3s.

But Canadians don’t just play games, they create them as well.

The gaming industry employs 10,000 people across the country, and that number is growing by eight per cent each year.

They’re quite good at it too — consider that of the top 100 bestselling titles of 2007, 21 were made in Canada.

“The growth of the industry in Canada has to do with the talent we have here,” Helsberg says.

“A lot of it has to do with the way developers have spawned from bigger studios. You look at a market like Vancouver, EA Games sets up shop, people go to learn the trade, and they go off and form their own development trade.

“We have great ties to the educational system in Canada, which is teaching young people the skills to thrive in this industry. Which is why the video game industry is the fastest growing entertainment industry in Canada.” Read more… source: Canada.com

I came across an interesting spreadsheet today in my inbox saying make your boss’s face today… it was having many features though… i wouldn’t use it…as I am not the one being frustated by bossy types..:) with no offence, I created one funny cartoon for him… hope you will like it.  At the same time, I m putting this post in Inspiration corridors as he is a Pro and a model of excellence for us…


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