Shaila’s Weblog

Posts Tagged ‘google

I am talking about the blog search industry. This industry continues to battle a number of unresolved issues that need to be address. The Google Blog Search, launched in 2005, has failed to gain authoritative market share.

Unlike most competitors to Google, Technorati still seems to have a legitimate shot at beating Google in its niche. And though some traffic analysis sites have reported that Google Blog Search is edging out Technorati in terms of search traffic, they also note that more than half of that traffic stems from links on Google News.

Media Evangelist Simon Owens has written a good piece about Google and Technorati’s blog search. Going through his article, you can feel that there’s likely a room for somebody new.

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Having a good website program manager is one of the secret formulas of getting a good working website. Please note that here I am talking about really big websites. so… we were discussing the program manager for a good working website…And you probably don’t have one on your website team, because most web teams don’t.

I am citing one very blatant example of lack of co-ordination between design and development teams of a website project which resulted into site getting the google’s famous grey bar in google tool bar. You might be thinking of how lack of co-ordination between project teams can cause a website to get grey bar… so here is the case…

The design team worked on specifications provided by marketing team and designed a corporate website, simultaneously, the development team also worked on functional specifications and developed the website… they synced the versions and launched the website. The issue was noticed after google’s page rank refresh when a few pages of the website got grey bar… ( Though it could have been detected much earlier, if they would have looked upon the webmaster account of google where it shows the indexation stats, referrers, redirect issues etc)

so when I got a chance to look upon the site, I came to know that in the entire website all the links are showing 301 redirects… when I went indepth then came to know that while linking the website the designers linked relative pages rather than linking final destination urls of the intended pages. The developers after doing canonicalization through .htaccess didn’t botherd to co-ordinate with designers on link issue.

Ideally the scenario should be like this:

release

Google might be thinking of what a fool these people are… on one side they are applying .htaccess redirecting the page to directory and on the otherhand while linking the pages they are giving the page link instead of final destination link. Nevertheless, teams got to know about this and they corrected all the anomalies. In the next page rank refresh, all the pages get page rank and their grey status is resolved.

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

“VisualRank” is nothing but an algorithm an algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar.

VisualRank differs from existent image search – the most popular tool for searching images. Although image search has become popular, results are usually generated today by using cues from the text associated with each image. On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented a paper describing VisualRank claiming that now they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages.

Historically, Google is not the first into the visual product search category. Riya, a Silicon Valley start-up, introduced Like.com in 2006. The service, which refers users to shopping sites, makes it possible for a Web shopper to select a particular visual attribute, such as a certain style of brown shoes or a buckle, and then be presented with similar products available from other Web merchants.

visualrank

Riya and like.com had become first true visual search engines, where the content of photos are used to search and reterive similar items. Riya was founded in August 2004 and has assembled one of the largest visual computing research teams in the world and it has raised $19.5 million from venture and private equity investors, including Bay Partners, BlueRun Ventures, and Leapfrog Ventures.

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