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Posts Tagged ‘marketing

DUBLIN, Ireland- Research and Markets (http://www.researchandmarkets.com/research/723772/mobile_games_cons) has announced the addition of eMarketer’s new report “Mobile Games: Consumers Don’t Pay to Play” to their offering.

Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating into sales.

The Mobile Games report analyzes the trends behind why consumers are so excited about playing and so hesitant about paying.

Consumers like mobile gaming. Research shows they spend several minutes a session with a mobile game, and frequently re-visit to play some more. Moreover, consumers consistently report gaming is one of their favorite mobile activities. But, so far, marketers are unsure of mobile gaming’s potential as an advertising platform.

However, in developing markets, mobile phones are already the de facto gaming platform, and millions more consumers will start experiencing mobile games with the introduction of new, improved handsets. Marketers would do well to keep an eye on mobile gaming for these reasons alone.

Mobile Gamers and Mobile Game Spending Worldwide, 2007-2012 (millions)

Key questions the “Mobile Games” report answers:

– How big will mobile games grow worldwide by 2012?

– How great will the opportunity for ad-supported mobile gaming become?

– What are some of the drivers for mobile games?

– What roadblocks are slowing growth in the category?

– How does the US market compare to other worldwide markets?

– How do mobile phone and PDA games compare?

– What is the difference between preloaded and sideloaded games?

– And many others

The Mobile Games report aggregates the latest data from worldwide marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Source:-(BUSINESS WIRE)

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“VisualRank” is nothing but an algorithm an algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar.

VisualRank differs from existent image search Рthe most popular tool for searching images. Although image search has become popular, results are usually generated today by using cues from the text associated with each image. On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented a paper describing VisualRank claiming that now they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages.

Historically, Google is not the first into the visual product search category. Riya, a Silicon Valley start-up, introduced Like.com in 2006. The service, which refers users to shopping sites, makes it possible for a Web shopper to select a particular visual attribute, such as a certain style of brown shoes or a buckle, and then be presented with similar products available from other Web merchants.

visualrank

Riya and like.com had become first true visual search engines, where the content of photos are used to search and reterive similar items. Riya was founded in August 2004 and has assembled one of the largest visual computing research teams in the world and it has raised $19.5 million from venture and private equity investors, including Bay Partners, BlueRun Ventures, and Leapfrog Ventures.

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