Shaila’s Weblog

Posts Tagged ‘media

The Deo Ad – Really Creative! – “People Move Away When You Have Body Odour”.

deoadvert

Life-size stickers of people were stuck on automatic sliding glass doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

I just came across this excellent ad produced by advertising Agency: Cerebro Y&R, Panama.

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This advert was published in february 2009. Here’s the great team that worked on this project:

Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk

I am talking about the blog search industry. This industry continues to battle a number of unresolved issues that need to be address. The Google Blog Search, launched in 2005, has failed to gain authoritative market share.

Unlike most competitors to Google, Technorati still seems to have a legitimate shot at beating Google in its niche. And though some traffic analysis sites have reported that Google Blog Search is edging out Technorati in terms of search traffic, they also note that more than half of that traffic stems from links on Google News.

Media Evangelist Simon Owens has written a good piece about Google and Technorati’s blog search. Going through his article, you can feel that there’s likely a room for somebody new.

Welcome to The Hotelicopter.

Experience the adrenaline rush of taking off and flying high in the largest helicopter ever produced.
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If you have interest, there are three fly tours.

Inaugural Summer Tour – 14 days (Friday, June 26th, 2009 – Friday, July 10th, 2009)

California Tour – 14 days (Friday, July 17th, 2009 to Friday, July 24rd, 2009)

Bay/Jamaica, European Tour – 16 days (Friday, July 31st, 2009 to Sunday, August 16th, 2009)

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Dimensions Length: 42 m (137 ft)
Height: 28m (91 ft)
Maximum Takeoff Weight: 105850 kg (232,870 lb)
Maximum speed: 255 km/h (137 kt) (158 miles/h)
Cruising speed: 237 km/h (127 kt) (147 miles/h)
Original Mi Range: 515 km (320 mi)
Our augmented Mi Range – 1,296 km (700 mi)

The Hotelicopter features 18 luxuriously-appointed rooms for adrenaline junkies seeking a truly unique and memorable travel experience.
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Each soundproofed room is equipped with a queen-sized bed, fine linens, a mini-bar, coffee machine, wireless internet access, and all the luxurious appointments you’d expect from a flying five star hotel. Room service is available one hour after liftoff and prior to landing.

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The Hotelicopter’s excellent crew and staff make your security and safety their number one priority. Our vehicle meets or exceeds all safety, operating, and maintenance requirements outlined by the FAA in the CFR (Code of Federal Regulations) relating to transport category rotorcraft.

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The Hotelicopter is due to fly its maiden journey this summer.

Here is the Video

This is the best internet prank that I have ever seen…. Enjoy!

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google has launched its first television advertising campaign across a range of US networks.

The company’s TV adverts are an attempt to draw the public’s attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft’s Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become “one of the world’s best known brands almost entirely through word of mouth”.

But Google is desperate to raise the profile of Chrome, which launched to great fanfare last September but has so far failed to make major inroads on its competitors.

According to statistics from Net Applications, Internet Explorer continues to win the browser wars with a market share of 66%. In second place is Mozilla’s Firefox, which is used by 22% of web users, while Apple’s Safari program comes third with 8%.

Chrome, meanwhile, is the choice of just 1.4% of internet users.

It remains to be seen how mainstream audiences will respond to the clip, however, which has no voiceover, does not mention the fact that it is advertising a web browser and only displays the Google logo at the very end.

The campaign is also an attempt to highlight the effectiveness of the company’s TV Ads system, which lets Google act as a broker to sell advertising time on television networks. Most advertisers and TV broadcasters consider the scheme to be an interesting but niche experiment, after striking just a handful of high-profile deals since it first began two years ago. Google is hoping that the Chrome campaign can help push the concept of using TV Ads into the minds of media executives.

The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.

In a statement on the official Google blog, the company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional television.

“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”

British charity fundraiser Ben Southall won the “best job in the world” on Wednesday – caretaker of an Australia tropical island – after an innovative marketing campaign that highlighted the power of social media.

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Southall, 34, was picked from 16 final contestants in a highly publicised contest by Tourism Queensland which attracted 34,684 video entries from almost 200 countries and surpassed all expectations in promoting tourism in the Australian state.

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The job description? Explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.

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Also, if you feel like it, feed the fish, collect the mail and clean the pool – and collect a wage of A$150,000 ($110,000)

While the job itself attracted global attention so did the campaign by the government body Tourism Queensland as it highlighted how companies can tap the power of online social media such as YouTube and Facebook, for marketing.

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“This is probably the first time that a campaign has achieved this sort of reach with so little advertising spend other than a few strategically place job ads around the world,” said Australian marketing analyst Tim Burrowes, editor of media and marketing website Mumbrella.

“This has all been about the power of people passing things on, largely through YouTube. The main lesson to be learned here is that if you have an original, exciting idea that gets people talking you don’t need so spend huge on advertising.”

The “Best Job in the World” campaign began in January with Tourism Queensland launching a tourism advertising campaign centered around the lure of “the best job in the world.”

Within days the campaign went viral as applicants from all over the world sent in 60-second video applications and news of the contest spread progressive on social networking sites such as Facebook and the video sharing site YouTube.

Best Gambling Comedy Titles!

Mr. Lucky (1943) | All Through the Night (1941) | Du Shen / God of Gamblers (1989)

Mr. Lucky

mrlucky

Plot: It tells the story of a romance between a shady gambler and a wealthy socialite in the early days of World War II.  Cary Grant plays gambler, Joe Adams, who takes on the identity of a dead gangster in order to avoid the draft. Adams plans to use a war relief charity to get his gambling operation up and running, until he falls in love with Lorraine Day and has a change of heart.

Cast:
Cary Grant    …     Joe Adams / Joe Bascopolous
Laraine Day    …     Dorothy Bryant
Charles Bickford    …     Hard Swede
Gladys Cooper    …     Captain Veronica Steadman
Alan Carney    …     Crunk
Henry Stephenson    …     Mr. Bryant
Paul Stewart    …     Zepp
Kay Johnson    …     Mrs. Mary Ostrander
Erford Gage    …     Henchman
Walter Kingsford    …     Commissioner Hargraves
Florence Bates    …     Mrs. Van Every

All Through the Night

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Plot:
Broadway gambler Gloves Donahue wants to find who killed the baker of his favorite cheesecake. He sees nightclub singer Leda Hamilton leaving the bakery. When her boss Marty’s partner Joe is murdered, Leda and her accompanist Pepi disappear. It turns out that beneath all the mystery is a gang of Nazi operatives planning to blow up a battleship in New York harbor

Cast:

Humphrey Bogart    …     Gloves Donahue
Conrad Veidt    …     Ebbing
Kaaren Verne    …     Leda Hamilton
Jane Darwell    …     Mrs. Donahue
Frank McHugh    …     Barney

Peter Lorre    …     Pepi
Judith Anderson    …     Madame
William Demarest    …     Sunshine
Jackie Gleason    …     Starchy (as Jackie C. Gleason)

Phil Silvers    …     Waiter
Wallace Ford    …     Spats Hunter (as Wally Ford)
Barton MacLane    …     Marty Callahan
Edward Brophy    …     Joe Denning
Martin Kosleck    …     Steindorff
Jean Ames    …     Annabelle

Du Shen AKA GOD OF GAMBLERS
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Plot:
Do San (the God of gamblers) is a legendary gambler helped by his supernatural abilities. He undertakes to help a friend pay a debt by beating his friend’s advisory at the card table. Despite being assigned a bodyguard Do San has a freak accident which leaves him with partial memory loss and at a mental stage of a child. The small time hustler Knife, his side-kick and his girl friend, being responsible for the accident takes care of the retarded Do San. After some time they discover that he has not lost all of his powers and takes him on a round at the local gambling halls. After being chased by both Knife’s loan-shark and enemies closer to the home of Do San, a final showdown at the card tables may take place.

Cast:
Yun-Fat Chow    …     Ko Chun / ‘The God of Gamblers’ (as Chow Yun Fat)
Andy Lau    …     Michael Chan / Little Knife / Dagger
Joey Wang    …     Jane
Fong Lung    …     Ko Yee (as Lung Fong)
Fui-On Shing    …     Kau
Charles Heung    …     Lung Wu / ‘Dragon’
Sharla Cheung    …     Janet (as Man Cheung)
Man Tat Ng    …     Brother Shing
Hon Lam Bau    …     Chan Kam-Shing
Michael Chow Man-Kin    …     Casino Manager


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