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Posts Tagged ‘mobile

DUBLIN, Ireland- Research and Markets (http://www.researchandmarkets.com/research/723772/mobile_games_cons) has announced the addition of eMarketer’s new report “Mobile Games: Consumers Don’t Pay to Play” to their offering.

Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating into sales.

The Mobile Games report analyzes the trends behind why consumers are so excited about playing and so hesitant about paying.

Consumers like mobile gaming. Research shows they spend several minutes a session with a mobile game, and frequently re-visit to play some more. Moreover, consumers consistently report gaming is one of their favorite mobile activities. But, so far, marketers are unsure of mobile gaming’s potential as an advertising platform.

However, in developing markets, mobile phones are already the de facto gaming platform, and millions more consumers will start experiencing mobile games with the introduction of new, improved handsets. Marketers would do well to keep an eye on mobile gaming for these reasons alone.

Mobile Gamers and Mobile Game Spending Worldwide, 2007-2012 (millions)

Key questions the “Mobile Games” report answers:

– How big will mobile games grow worldwide by 2012?

– How great will the opportunity for ad-supported mobile gaming become?

– What are some of the drivers for mobile games?

– What roadblocks are slowing growth in the category?

– How does the US market compare to other worldwide markets?

– How do mobile phone and PDA games compare?

– What is the difference between preloaded and sideloaded games?

– And many others

The Mobile Games report aggregates the latest data from worldwide marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Source:-(BUSINESS WIRE)

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1 . Nokia 888 Communicator
Nokia definitely has the most interesting concept phones. Nokia 888 Communicator is a striking futuristic concept phone. The phone, which uses liquid batteries, speech recognition, flexible touchscreen and touch-sensitive body cover,is designed by Tamer Nakisci and won the Nokia Design Award

2 . Nokia Aeon
Nokia Aeon was presented by Nokia on their website in the Research & Development section. What is so great about this phone is that it looks like it will actually go into production next February. Of course, its just a rumor, but still, makes us hope to actually see it someday in the GSM shop. All we know about it for now is that its a touchscreen phone and it looks fantastic.

3 . Sky “Sleak n Slim”
“Sleek & Slim” from SKY is another concept based on touchscreen technology. The phone has a discretely glowing touchpad, hideaway keys and generally utterly-fashionable minimalist design.

4 . Benq-Siemes “Snaked”
Benq designers thought of women too and presented Snaked. This is a “reptile” looking phone, creepy somehow, but still is very cool. The Snaked is a fashion phone for sport loving women, because it also has body monitoring sensors to help the ladies keep those fine shapes.

5 . What You See is What You Get Concept
One thing is for sure about this concept phone they could’ve named it shorter. Designed by Pei-Hua Hang, the phone’s name comes from the fact that this concept no longer uses an LCD as viewfinder for the digital camera, instead it uses a transparent frame. And of course, interaction is made through a touchscreen

6 . Benq-Siemens “The Blackbox”
Black Box designed by Benq-Siemens uses a touch screen as its keypad and, depending on the functions you are using, the touch screen changes the control layout immediately.

7 . NEC Tag
Somehow similar to the Snaked concept, the NEC Tag is a flexible phone concept that can be , for example, hung from a belt or wrapped around the user’s arm. Interesting is that the phone has shape-memorizing material and sensors that allows the phone to change its shape according to the mode.

8 . TripleWatch
Though the idea of a cellphone watch is not so new, the TripleWatch designed by Manon Maneenawa has an interesting triple flip technique that allows the user to transform the watch into a normal cellphone. When used as a wrist watch, the phone has a speaker button that allows the user to answer the phone and hang up while driving.

9. Asus Aroa

I don’t play a lot of games (although I am on bodog 3 or 4 times a week) but I found myself waiting in a pizza hut the other day playing games as well. Playing games on a mobile phone isn’t new, and I can remember way off into my commuting past, playing Snake and some memory matching game on a Nokia, but I never saw my mobile then as a gaming device. Today I do. For me, the new iPhone IS a gaming platform.

It’s only taken a month for the iPhone to prove its potential as a gaming platform. Just a few weeks ago, Apple launched the highly anticipated application store on iTunes, and companies have flooded users with games.

According to data collected by Cellufun, AOL’s designated mobile game portal, “iPhone gamers are generating four times the number of page views” or about “an average of 21 minutes of game play and 65 page views per iPhone player session, compared to 11 minutes and 15 page views for sessions on other phones.”

iPhone users are playing games at a rate four times that of other mobile phone users. And why wouldn’t they? the phone is built for gaming. Full color, decent sized screen, easy to navigate a game by touch or moving the phone, as opposed to the cumbersome keying required by other phones. With games selling on iTunes, gamers will be able to browse titles more easily, gain more information about them and download them to their phones with ease.

Figures from Apple also prove the premise. 8 of the top 10 paid applications on iTunes are games. Crash Bandicoot Nitro Kart 3D sits on top from Texas Hold’em and Super Monkey Ball. The ridiculously stupid iPint sits on top of the free applications list. Ironically the best selling game on iTunes right now is Apple’s own “Texas Hold’em” title.

If you are a Iphone user, I would suggest you to try it for once… you will come to know that it is far better gaming platform than ordinary cellphones.


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