Shaila’s Weblog

Posts Tagged ‘wap

DUBLIN, Ireland- Research and Markets (http://www.researchandmarkets.com/research/723772/mobile_games_cons) has announced the addition of eMarketer’s new report “Mobile Games: Consumers Don’t Pay to Play” to their offering.

Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating into sales.

The Mobile Games report analyzes the trends behind why consumers are so excited about playing and so hesitant about paying.

Consumers like mobile gaming. Research shows they spend several minutes a session with a mobile game, and frequently re-visit to play some more. Moreover, consumers consistently report gaming is one of their favorite mobile activities. But, so far, marketers are unsure of mobile gaming’s potential as an advertising platform.

However, in developing markets, mobile phones are already the de facto gaming platform, and millions more consumers will start experiencing mobile games with the introduction of new, improved handsets. Marketers would do well to keep an eye on mobile gaming for these reasons alone.

Mobile Gamers and Mobile Game Spending Worldwide, 2007-2012 (millions)

Key questions the “Mobile Games” report answers:

– How big will mobile games grow worldwide by 2012?

– How great will the opportunity for ad-supported mobile gaming become?

– What are some of the drivers for mobile games?

– What roadblocks are slowing growth in the category?

– How does the US market compare to other worldwide markets?

– How do mobile phone and PDA games compare?

– What is the difference between preloaded and sideloaded games?

– And many others

The Mobile Games report aggregates the latest data from worldwide marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Source:-(BUSINESS WIRE)

When we talk about “mobile payment” we understand that its something related with mobile web payment or WAP billing that means you are paying money through a mobile device. Mobile payment has two primary models of payment:

  • Premium SMS based transactional payments
  • Mobile web payments (WAP)

The Wap payments has many advantages over the sms based payments due to its accuracy, reliability and ease in transactional capabilities.  WAP payments are ideal for both adults-only and general participation services. For gamers like me, its the ease and hassle free transactions on mobile gaming that matters.

Good news is Spin3 has become the first mobile gambling company to offer WAP Billing. WAP Billing allows your users to make payments through their mobile phones just as if they were using a web-based payment service through a PC web browser.

It’s announced that Vodafone UK customers can now purchase Wild Jack Mobile Casino credits via their phone bills for the first time. The option can be rolled out to other Spin3 operators in the near future.

Vodafone UK verifies each user’s age through its customer records to prevent minors from gaining access to the service. While playing, gamers can view their balance and should they want to buy more credits, they can easily navigate to the banking section within the game.

Robbie Guy, marketing manager of Wild Jack Mobile Casino, said: “In the Games’ Options menu, our players now have a new, simpler method of depositing funds into their accounts, along with the existing secure options. I’m confident that this new and exciting feature will increase Wild Jack’s ever-growing player base.”


a

Pages

November 2019
M T W T F S S
« May    
 123
45678910
11121314151617
18192021222324
252627282930